Mobile Posse introduced Daily Perks, a free informational service enabling U.S. Cellular subscribers to access account data, customized lifestyle content and offers from local and national retailers. Powered by Mobile Posse's MobiCRM active homescreen platform, Daily Perks is currently available for download across Android and BlackBerry smartphones, although U.S. Cellular states it will preload the service on all new phones in the near future.
MobiCRM enables operators to interact with subscribers via the device's homescreen when the phone is not in use. The platform supports customer education, service and support efforts, click-to-call, click-to-web, click-to-SMS and click-to-video promotions.
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